In today’s fast-evolving landscape, businesses must adapt to meet shifting customer expectations while navigating emerging technologies and channels. We develop modern strategies designed to engage your audience and drive growth. By creating the right connections and delivering targeted messages at the right time, we ensure your brand reaches the customers that matter most.
At Neuman Company, our marketing and advertising efforts stem directly from the research phase and are included as part of our strategic recommendations. Marketing is the broader strategy we develop to attract, engage, and nurture high-quality leads, focused on building long-term relationships and strengthening your brand presence. Advertising is one of the key tactics we use within that strategy, utilizing paid channels like digital ads and social media campaigns to promote your offerings.
DEVELOPING A LETHAL COMBINATION TO ATTRACT AND CONVERT
Our focus is always on generating high-quality leads, typically targeting the bottom of the funnel where we convert curious consumers into potential customers. By combining digital advertising, capture funnels, lead forms, and more, we ensure that your marketing efforts result in meaningful engagement with those most likely to convert, driving measurable business growth.
"Creativity without strategy is called art. Creativity with strategy is called advertising."
— Jef I. Richards
DIGITAL MARKETING
How we can help digitally
Social Media
As one of the most powerful tools when used correctly, social media should drive connection and produce engagement.
Search Engine Optimization
An inexpensive way to consistently show up to customers who are actively searching for your services.
TRADITIONAL MARKETING
Showing up in the real world
As the world shifts towards a primarily digital landscape, companies can gain a competitive edge by reaching customers through different avenues often overlooked. While the competition is laser-focused on crafting their next (not so) viral Instagram post, you can reach customers in the real world.
RELATIONAL MARKETING
Growing a trusted network
One of the most powerful marketing tools is an endorsement from a trusted friend, community member, or reliable business. Building mutually beneficial partnerships is the cornerstone of any great business, and has been for centuries.
ABOUT US
Who We Are
Deciding how to market
We start by thoroughly reviewing your current business strategies to provide a fresh perspective, even if we’re unfamiliar with your specific industry. This allows us to uncover hidden opportunities and pinpoint areas of improvement.
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Key insights from a cross-industry lens
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Identification of gaps and overlooked opportunities
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We dive deep into how you present and frame your product or service to your customers, ensuring that your value proposition is clear and compelling.
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Examination of how your offer resonates with target customers
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Assessment of messaging clarity and effectiveness
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We analyze both your direct competitors and top industry performers, gaining insights into their strategies and market positioning, and identifying areas where you can differentiate and lead.
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Comparison of offerings and customer engagement tactics
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Identification of trends and potential opportunities
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Using a SWOT analysis, we map out your strengths, weaknesses, opportunities, and threats to give you a comprehensive view of where you stand and where you can grow.
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Strengths
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What sets you apart?
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Weaknesses
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What needs improvement?
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Opportunities
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Where can you gain an edge?
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Threats
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What challenges must be addressed?
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We examine how you attract and convert customers through your marketing and sales efforts, ensuring that your ‘hook’ stands up to industry leaders.
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Evaluation of marketing and sales messaging
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Comparison of customer acquisition methods with top performers
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Rather than simply copying the strategies of top performers, we help you focus on your unique strengths and opportunities, creating a sustainable plan for long-term success.
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Focus on personalized growth strategies
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Emphasis on leveraging strengths for sustainable success
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At Neuman Company, our focus is on understanding your unique needs, providing actionable recommendations, and implementing solutions to drive sustainable results.
At Neuman Company, our focus is on understanding your unique needs, providing actionable recommendations, and implementing solutions to drive sustainable results.